HONMA Golf

CMS, E-commerce, Web App, Wordpress

HONMA Golf Official Online Store is the official e-commerce site for HONMA Golf, a premium golf brand from Japan.

Durations:

6 months

Team size:

Requirements Definition

Basic Design

Detail Design

Development

Testing

Release

Maintenance

About Project:

The store offers a wide selection of high-quality golf clubs, apparel, accessories, and limited-edition products. With a reputation for craftsmanship and innovation, HONMA provides golfers with top-tier equipment and stylish gear to enhance their game.
・Product Catalog: Browse and purchase various golf-related products such as clubs, balls, accessories, and apparel.
・Specialized Sections: Access dedicated areas for popular series like T//WORLD and BERES, providing detailed information on each product line.
・Services: Utilize services including trial sessions, club rentals, golf schools, and custom orders to enhance your golfing experience.
・Member Benefits: Register as a member to enjoy exclusive pricing, accumulate and redeem points, and access personalized services.
・Store Information: Find details about physical store locations and their offerings.
・Fitting Services: Book fitting events and sessions to ensure your equipment is tailored to your needs.

Devices

Browser(Chrome, Safari), Iphone, Android Phone

Server and others

XServer, Ubuntu

Technology

Eccube 4

Wordpress

Stripe

Challenge

HONMA’s identity as a luxury golf brand means that every digital touchpoint — from browsing to checkout — must deliver a refined, premium experience. However, typical e-commerce systems often focus on conversion and utility, which can conflict with the emotional, aspirational, and aesthetic qualities expected of a luxury brand.

If not done right:
・The site may feel too transactional, diminishing the brand’s exclusivity.
・Shoppers may struggle to discover limited-edition products or understand the craftsmanship behind premium clubs.
・The UX may not support storytelling, which is essential for brand loyalty at this tier.

Solution

Shoppable Brand Storytelling:
・Integrate rich content (videos, interviews, craftsmanship stories) directly into product pages.
・Use interactive modules (e.g., club builder tools, swing fit guides) that connect product specs to real performance benefits.

Segmented Shopping Experience:
・Create personalized user journeys for different types of golfers:
・Tour-level players → Custom fittings, performance clubs
・Casual players → Starter sets, lifestyle apparel
・Collectors → Limited editions, exclusives

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