LINE Marketing Automation System

Business System, CMS, LINE App, Web App

LINE Marketing Automation System

It is a marketing automation (MA) system designed for B2C businesses, enhancing the functionality of LINE Official Accounts:

Durations:

1 year

Team size:

Requirements Definition

Basic Design

Detail Design

Development

Testing

Release

Maintenance

About Project:

It is a marketing automation (MA) system designed for B2C businesses, enhancing the functionality of LINE Official Accounts:
・One-on-one chat
・Message scenario distribution and templates
・Auto-reply and automated delivery
・Tag and content management
・Staff management

Devices

Browser(Chrome, Safari), Iphone, Android Phone

Server and others

XServer, Ubuntu

Technology

Laravel

VueJS

LIFF App

Challenge

Integration Complexity
・LINE’s ecosystem has a distinct structure and API set. Integrating a third-party MA platform or building custom automation to work seamlessly with LINE Official Accounts can be technically complex.

Cross-Channel Consistency
・Ensuring a unified customer experience across LINE and other touchpoints (website, email, SMS, etc.) can be hard to manage.

Solution

Integration Complexity
・Use LINE’s Messaging API and LIFF (LINE Front-end Framework) for better integration.
・Employ webhooks to sync user data and automate responses in real-time.

Cross-Channel Consistency
・Use a centralized customer data platform (CDP) to synchronize user profiles across channels.
・Design automation flows that include LINE as one of multiple touchpoints in a journey, not a siloed channel.

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